How Leaders Think with Kenny Lange How Kenny Sigler Thinks About Data-Driven Fundraising for Nonprofit Longevity
Aug 6, 2025
Kenny Sigler, a partner at Sigler Crist Agency, shares nearly 15 years of expertise in nonprofit fundraising and marketing. He discusses the latest trends in charitable giving and their implications for nonprofit leaders. Sigler emphasizes the importance of setting clear fundraising goals and building donor trust. He also highlights how to navigate complex data from the GivingUSA report and the necessity of strategic planning. Listeners will walk away with actionable insights to elevate their fundraising effectiveness and foster growth in their organizations.
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Translate Big Reports Into Local Action
- Big national reports are useful only if leaders translate their trends into actionable local steps.
- Kenny Sigler urges turning high-level philanthropy data into organization-specific decisions to avoid short-sightedness.
AOL Example Of Slow Decline
- Kenny Sigler compared nonprofit short-sightedness to AOL's decline to warn against ignoring trends.
- He explains that slow decline happens when organizations fail to adapt until they're far behind.
Make Quarterly Planning A Rhythm
- Meet for strategic planning regularly, at least quarterly, to build rhythm and momentum.
- Ask: Where are we, where do we want to end up, and what's the next right thing to do.