With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value?

Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors.

We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come.

We're going to talk about the evolving role of the marketing leader in a world increasingly shaped by AI, automation, and the demand for personalized experiences. To help me discuss this topic, I'd like to welcome Tara Corey, SVP of Marketing at Optimizely.

Tara Corey on LinkedIn: https://www.linkedin.com/in/taracorey/

Resources

Optimizely: https://www.optimizely.com

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Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely