Social Currency with Sammi Cohen Spirit Halloween: The Billion-Dollar Pop-Up That Can’t Be Beat
Oct 31, 2025
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Origin Story Of A Seasonal Winner
- Joe Marver turned his women's clothing store into a temporary Halloween shop and made a fortune in one month.
- By year two a second location grossed $100,000 in six weeks showing the power of concentrated seasonal retail.
Three Months In Store, Nine Months Of Work
- Spirit operates physically for three months while doing nine months of planning and sourcing behind the scenes.
- Their scale lets them negotiate massive factory minimums and cut out middlemen to lower costs.
Exploit Stranded Real Estate Strategically
- Target big-box vacant spaces and evaluate multiple options; Spirit reviews four spaces for every store they open.
- Offer landlords short-term rent and property upkeep to convert stranded assets into profitable pop-ups.