Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter

Doug explains how Seismic's founders saw a market opening (00:55)

How Seismic created a category and helped define a new word (02:43)

How the founders played to their strengths and industry experience (04:37)

My thoughts on founders playing to their strengths, and a quote from Unqork's Gary Hoberman (06:38)

How Seismic achieved product-market fit (08:35)

I explain why you need to be the best at something specific if you want to win (09:28)

"Contacts become contract" and a quote from YC's Michael Seibel (11:08)

Why Doug believes the saying "only the paranoid survive" (13:11)

How Seismic usurped the category leaders by acquiring them (14:36)

My thoughts on creating categories and subcategories with a quote from Prof. David Aaker (16:05)

Why Seismic is so focused on keeping their customers happy to avoid commoditization (19:14)

Doug's thoughts on staying true to your brand identity (20:47)

I explain the importance of prioritizing brand identity (21:50)

Seismic's acquisition strategy (25:00)

My thoughts on strategic acquisitions with a quote from LegalZoom's John Suh (26:27)

Wrap up (31:35)