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Thomas Maw (@TMCycles) is a bodybuilder, online coach, fitness entrepreneur and YouTuber. Thomas has over a decade experience providing in-depth training, nutrition and cycling advice on the TMCycles Membership site. Most recently, Thomas finished first at the FitX Kompak Classic bodybuilding competition.

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(00:00) Introduction
(02:58) What is the background behind TMCycles?
(07:04) Why and how did you build a membership site?
(10:35) How important is building an audience in a specific niche?
(13:03) How do you diversify your product/service offering?
(15:40) Understanding your target market and audience
(18:06) Our generation wants everything right now
(19:12) Can you have a work/life balance and be successful?
(22:15) The opportunities of youth & using time effectively
(25:10) Is it better to have more money or more time?
(26:12) The constant pressure of external factors & social media
(30:57) What do brands look for in sponsorships?
(34:44) Gymshark & Legend London's personal brand appeal
(35:50) Can ambition & drive be sustained for long periods?
(41:11) The problem with comparing yourself to others
(45:51) Drawing the line between healthy competition
(47:32) Meeting Rob Lipsett & Chris Bumstead
(52:18) Why do people criticise others online?
(55:00) Cancel culture & creating false stories
(58:09) Outro

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