CVC | E528 | Reinventing with Venture: How Corporates Can Actually Innovate

In this episode, Andreas Munk Holm and Jeppe Høier sit down with Florian Noell, PwC’s Global Venturing & EMEA Startups & Scale-ups Leader. Florian draws on his rare blend of experience as a founder, ecosystem advocate, and now corporate innovator to unpack the evolution—and missed opportunities—of corporate venture capital across Europe.

They delve deeply into what distinguishes enduring CVCs from the 3.7-year average lifespan, how to avoid wasting money as a corporate angel, and the structural shifts needed to transition from optics to outcomes. With both realism and optimism, this is a masterclass on corporate-startup collaboration done right—and wrong.

This one’s for ecosystem builders, corporate strategists, and VCs looking to make CVC work in the long term.

Here’s what’s covered:

• 02:10 | Two Hats, One Mission: How Florian Took His Founder Lens to PwC
• 05:50 | What Great Corporate-Startup Collaboration Looks Like
• 08:30 | Why CVCs Die After 3.7 Years—and How to Beat the Odds
• 11:20 | Structuring for Success: The 10 Building Blocks to a Lasting CVC
• 14:00 | Venture Clienting vs. Venture Investing
• 17:40 | The Case for Later-Stage Investing—If You Can Afford It
• 21:15 | LP Investing as a Smart Starting Point
• 25:50 | Policy’s Role: Useful, But Not the Magic Fix
• 30:00 | Changing the Corporate Mindset
• 34:00 | Why Corporates Don’t Reinvent Themselves—And What to Do About It