We speak with Mike Reynolds of Innovatemap about the ways he uses product storytelling to create successful marketing campaigns. Mike discusses the ways all types of products, from simple commodities to technical services, can harness storytelling to communicate with their customers on an emotional level. Mike also gives great advice on the ways leaders can integrate a unifying vision into their organization by utilizing storytelling.
Mike Reynolds LinkedIn: https://www.linkedin.com/in/mike-reynolds-8594932/
Mike’s BetterProducts Podcast: https://betterproduct.community/podcasts/
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Untold Stories of Innovation