Business, Spoken
Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
May 22, 2024
Explore how Google is using AI to show how clothes fit different body types, revolutionizing online shopping. Learn about innovative AI-powered shopping tools and the rise of AI in advertising, impacting the fashion industry.
06:35
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Quick takeaways
- Google's AI-generated images show clothing on diverse models for better fit visualization.
- AI tools enable businesses to create enhanced product visuals efficiently, reducing reliance on traditional methods.
Deep dives
AI-Powered Virtual Try-On for Apparels
Google announced a new AI-driven feature to assist shoppers in visualizing clothing fit by presenting ads showcasing diverse models wearing the products. Brands running ads for shirts can now display the clothing on various real models, enhancing the shopping experience. This tool aims to give users a better perspective on how garments will appear on individuals resembling them or those they shop for, ultimately improving online shopping accuracy and satisfaction.
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