
 The Brian Cain Mental Performance Mastery Podcast Reflect & Refocus 15 - How To Start Your MPM Coaching Sessions
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 Jun 10, 2024  In this podcast, Brian discusses starting mental performance coaching sessions, including strategies like the KENS assessment, habit assessments, and success checklist. He also covers topics such as what to charge for coaching sessions. 
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Open-Ended Question
- Start coaching sessions by asking "What's on your mind?"
 - This allows clients to freely express their needs and goals.
 
KENS Assessment
- If clients aren't specific, use the KENS assessment: Know, Execute, Need, Strategy, and Sale.
 - This framework helps understand the client's current knowledge, practices, needs, and potential strategies.
 
Knowing vs. Doing
- The biggest gap in client performance often lies between knowledge and execution.
 - Clients may know what to do, but they don't actually implement it.
 
