
 The Revenue Formula If your target is at risk, listen to this
 Jul 18, 2023 
 30:49 
2/3 sales reps aren't completing quota. 
Sales cycles are extending. 
Win rates are down. 
Yeah it's tough - that's why we cover what you can do to get back on track.
What we covered 👇
- (00:00) - Introduction
 - (01:35) - The problems in SaaS
 - (05:05) - Only 2 out of 3 reps hit quota
 - (06:44) - We need an impact now
 - (07:28) - First step - do the analysis
 - (09:09) - Time is neglected
 - (12:09) - Where is the volume
 - (13:24) - The limitations of CAC Payback
 - (17:36) - Now what?
 - (20:00) - Help customers overcome indecision
 - (22:01) - An example
 - (25:39) - Another example
 - (28:32) - Find problems
 
Sources mentioned:
Solving underperformance by Winning by Design
Demand picking up a smidge by SaaStr
Decline in win rates by Jacco Van Der Kooij
