How Klaviyo is driving growth through thoughtful email marketing campaigns, with Milky Mama Founder Krystal Duhaney

Today I’m joined by Krystal Duhaney, the Founder of Milky Mama. 

After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. Using her knowledge as a Registered Nurse and love for baking, Krystal developed a milk-making cookie recipe and fell in love with the results. So, in November of 2015, Milky Mama was born.

Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible. And in 2020, Milky Mama announced the formation of The Milky Mama Foundation, which sponsors Black women who aspire to become Certified Lactation Consultants.

This is such an inspiring episode, it started from her kitchen and slowly grew into this huge wonderful amazing thing. We talk about those early days and the moment that things started to change, her email marketing strategy with Klaviyo and a viral moment they’re having right now. 

LINKS WE MENTION:

Milky Mama's Instagram

Krystal's Instagram

Female Startup Club's Instagram

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

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