This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row. 

It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.Today I want to talk about your numbers.

Here’s a truth bomb: Numbers don’t lie. You already know that, right?But what you might not know is that you can use your numbers to control your sales.You can use them to see what’s working in your business. Identify opportunities. You can even use them to problem solve. To figure out why you’re not getting the sales you want.Once I stopped being afraid of my numbers (I failed 11th grade math back in the day)

I became a better business owner. Less emotional, and more strategic.

Here’s what I decided - I was going to track and measure my numbers every week. Because I knew that when I track results I focus, and when I focus, I can create real transformation.And I decided that I would only track metrics I could control. Doing that would give me the best focus and clarity

So here are the metrics I track each week. I call them my key metrics, because they control my sales.

Write this down

• Traffic
• Conversion rate
• Average order value

Those 3 numbers control your sales.  

It starts with traffic - how many web visitors you get

Conversion rate - the % of web visitors that place an order

Average order value - the average amount each buyer spendsTraffic x Conversion rate x Average Order Value = salesYou can control your traffic - Supplement existing traffic with paid trafficYou can control your Conversion Rate - Create more returning visitorsYou can control your Average order Value - Add an in cart upsellSo here’s what I want you to do

1. Get a spreadsheet
2. One line for each week this year
3. One column for: Traffic, Conversion rate, Average Order Value, Returning Visitor %
4. Fill it in every Monday morning

Skip to the next episode - I’ll give you some work to get you on track for Reliable Revenue