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Exploring the challenges and potential revenue of accessible tourism; discussing the history and progress of accessibility in the tourism industry; sharing personal journeys in creating companies dedicated to accessible travel; exploring challenges and solutions for wheelchair accessibility in Amsterdam; highlighting the importance of accessibility in the tourism industry.
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Quick takeaways
- The tourism sector is missing out on billions by not embracing accessibility, but by doing so, they can tap into a potential revenue of $148 billion in Europe alone.
- Companies and individuals with personal experiences of accessibility challenges are actively working towards making travel more accessible by providing research, tailored travel packages, and conducting assessments and training for businesses to ensure equal opportunities and choice for all travelers.
Deep dives
The Importance of Accessibility Tourism
Accessibility tourism has significant untapped potential, as the European market alone is missing out on $148 billion by not catering to disabled consumers. It is crucial for businesses to understand that embracing accessibility not only fulfills their responsibilities but also becomes a revenue generator.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode