Stack Magazines The creative chaos of Apartamento magazine
Jan 9, 2026
Laura Frade, the managing editor of Apartamento magazine, shares her journey from editorial assistant to overseeing one of the world's beloved independent publications. She reveals the magazine’s unique 'creative chaos' and how it fuels their identity. Laura discusses her dedication to collaboration and how her design background influences visual storytelling. She reflects on the importance of personal relationships with contributors and their approach to showcasing homes, prioritizing personality over perfection. Exciting plans for geographic balance and more illustrations are also on the horizon!
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From Design Student To Managing Editor
- Laura Frade began at Apartamento eight years ago as an editorial assistant after studying a master's in editorial design.
- She moved from design tasks into broader production and managing editor responsibilities as the team and publishing output grew.
Production-Led Editorial Structure
- Managing editor at Apartamento functions mainly as a production role within a multi-hatted small team.
- Editorial director and editor divide visual scope and interview/content focus to shape each issue.
Chaos As A Creative Engine
- Apartamento's creative 'chaos' is deliberate and central to its identity and results.
- The founders' trust grants staff freedom to experiment while preserving core values.