The Happy Pricing Podcast How do you sell a book for €560?
Pricing expertise is not determined by traditional models. It’s about understanding the value and aligning incentives with the customer. By challenging conventional pricing logic and considering factors like value and skin-in-the-game, you can better convey the true worth of your products or services.
This week's guests are Claus Raasted and Filip Fučić. Claus is an “overpaid rockstar consultant” who specialises in areas like innovation, change management, leadership, public speaking, and marketing. He is also an author of 37 books.
Filip is a pricing mentor who helps people charge more for the value they provide. He has a background in marketing and has made mistakes in pricing his expertise, which led him to write a book on the topic.
Together, they discuss “pricing logics” and the importance of aligning incentives when pricing expert services. They challenge traditional pricing models and advocate for pricing expertise based on value rather than per unit or hour.