Claire Rozain is the user acquisition manager at the UK-based firm, Product Madness. Her experience spans a wide range of mobile apps; right from dating to games

On the show today, Claire underlines the critical importance of using live ops to increasing the user life time value even if users already have a strong LTV

Note: The opinions and views shared in this episode are the interviewee’s - and they aren’t in any way connected to the views of the company Product Madness.

KEY HIGHLIGHTS

⏫ User LTV can always be extended. 
🔑 Key strategies to extend LTV.
🔔 The impact a push notification can have.
⛩️ Why UA and CRM should not be siloed.
📛 It is so important to use personalisation to connect with users
🔱 Three things to get right: timing, frequency and message.
🎇 The key types of live ops events.
🙋 The best way to understand what users want? Ask them!
🧩 Why user segments are crucial for crafting great experiences.
🎭 Incentives can be a double-edged sword. Striking a balance can be tricky.
🤭 Common mistakes marketers make when organising live ops.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-use-live-ops-events-to-extend-user-ltv-with-claire-rozain-user-acquisition-manager-at-product-madness/ 

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