Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

129 - Why We Stopped, Deleted 18 Months of ML Work, and Shifted to a Data Product Mindset at Coolblue

Oct 31, 2023
Marnix from Coolblue shares the story of why he threw out 18 months of data science work and shifted to a human-centered, product approach. He discusses the impact on his team, stakeholders, and his personal career. The podcast also explores the challenges of building a data product culture and improving data literacy.
35:21

Podcast summary created with Snipd AI

Quick takeaways

  • Shifting from a machine learning focus to a product mindset, Cool Blue recognized the importance of understanding customer needs and optimizing their e-commerce offerings for end users.
  • The team at Cool Blue learned the importance of involving stakeholders and end users in the solution development process, leading to the creation of impactful data products that addressed real organizational needs.

Deep dives

Transitioning to a Product Mindset

Marnix Venda Stolpe from Cool Blue explains how his team shifted from a machine learning focus to a product mindset in their data work. They recognized the importance of understanding customer needs and optimizing their e-commerce offerings for end users.

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