BRING IT IN SNEAKER WEEK: Ben Aronson

It’s Sneaker Week at TrueHoop! Today on BRING IT IN David Thorpe and Henry Abbott spoke with Ben Aronson, a marketing executive with a lot of experience in sports.

He talked about his latest TrueHoop article on race, culture, economics, and the impact of the NBA on the sneaker industry. What does it mean to have a pair of LeBrons? And who does Nike think is the most influential demographic in the United States?

The video is here:

RECENT BRING IT IN EPISODES:

* FRIDAY May 15, 2020 Jarod Hector on Michael Jordan as a leader.

* THURSDAY May 14, 2020 Scott Raab told incredible stories about his favorite interviews with a long list of celebrities

* WEDNESDAY May 13, 2020 Sue Bird on preparing for the WNBA season on the hoop in her sister’s driveway.

* TUESDAY May 12, 2020 Tommy Sheppard on keeping the Wizards ready to play over Zoom.

* MONDAY May 11, 2020 Comedian Dwayne Kennedy on Michael Jordan’s hyper competitive nature.

* FRIDAY May 8, 2020 Jarod Hector played the Friday tradition of NINE BY NINETY, where they get 90 seconds each to rapid-fire cover nine topics.

* THURSDAY May 7, 2020 Jane McManus on what she would do if was in charge of the NBA right now.

* WEDNESDAY May 6, 2020 Brandon Grier on recovering from the coronavirus and spending his childhood with Jalen Rose and Chris Webber.

* TUESDAY May 5, 2020 TrueHoop Special Correspondent Adena Jones on NBA players dancing, at home, in quarantine, and #TrueHoopBookClub.

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