In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:
- The process of building the CA function from scratch
- Why this was on the business agenda and its purpose
- Specific disciplines that have been merged together and how this was decided
- What this means in reality, in terms of what it allowed Alyssa to create
- The benefits and challenges of building the CA function
- Details regarding the team at Popular Bank e.g. size
- Benefits of coupling Data & Analytics with research
- How the element of cultural change was managed/addressed amongst the new function build
- How all of this tied back to the Data/Insights strategy as-well as the Business strategy
Driven by Data: The Podcast