Creativity is everybody’s job with Jeremy Kriegel

Getting into UX accidentally

Started in the mid 90s, Undergrad in CMU, Art and English

Studying electronic and time based media and working with robotic sculpture

A friend asking for help with creating a website

Hiring friends and colleagues to start an agency

Getting introduced to HCI and taking a more formal approach to learning UX

How his stint with Xerox was a great learning experience

Moving on to various companies across industries

One common theme has been agile ways of working

Working with xerox printers that were complex -- from tree to book - and managing the various steps and interactions

The relevance of user research and how or why many organizations do not do that

About creating processes that meets a team’s needs

How creativity is part of everyone’s work

Jeff Patton’s guidance on creating a holistic vision in lightweight way and a tree analogy

Shares a story about an experience with working on a poker platform that needed to comply with new taxability regulations in France

His thumb rule of gathering inputs from 8 people, for a more comprehensive understanding

Quantitative gives a lot of what, but not why..

Letting go of internal bias [not asking leading questions etc]

Why role based personas approach need to be re-looked at, to identify inflexion points to understand how their needs change over time

Learning from the model used by many games

The benefit of not optimizing for first use experience

Helping the user stay focused and accomplish their goals; with post-pandemic, how can UX discipline help not only stay focused, but also provide breaks to refresh themselves