On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:

[2:05] - The “three things” that have helped him to find success in social media and sports business
[5:03] - How leagues like the NBA are trying to innovate and democratize their game
[5:55] - His favorite part of new partnerships and what it takes to surprise sports fans
[15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”

Tweet me your takeaway from today’s episode @davidmeltzer

Text Me! (949) 298-2905

How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola