Creative Agency Account Manager Podcast

How to make yourself more valuable to your client, with Kate Whittaker

Apr 19, 2022

42:56

Welcome to Episode 60. The most downloaded podcast episode to date is still my first chat with Kate Whittaker, a marketer of 30 years who shared insight into what it's like being a client, and what clients want most from their agencies. If you haven't listened to that one already, I'd recommend you go back and have a listen (Episode 1)

In this episode, Kate talks about what's changed for her since August 2020, which was when the pandemic forced us all to be locked down. She shares:

what have been the biggest changes for her, her role and her organisation in the last couple of years
how her needs have changed in terms of what she's looking for from agencies
some suggestions for how you can strengthen your relationships with clients while working remotely.

And we talked about lots more.

Understanding how to develop client relationships and grow accounts is essential for any agency account manager. And yet, too often, there is no real guidance on how to do it. So if you're in a client-facing role and you want to hone your account management skills, then check out my Account Accelerator programme. Many agency account managers have told me the biggest shift for them after my programme is a newfound confidence when handling client relationships.