Keys To The Shop : Equipping Coffee Shop Leaders 161 : Founder Friday Drive-Thru Edition! w/ Jasmine Diedrich Wilson of Diedrich Espresso, Everette, WA
Drive-Thru coffee stands play a huge part in spreading the good word of specialty coffee. The convenience they offer makes both consuming coffee and getting into the business of coffee more accessible. Today on Founder Friday we are talking with a real drive-thru success story, Jasmine Diedrich Wilson, Owner of the Diedrich Espresso!
Jasmine started the company at 19 years old and has been at it for eight years. She started with two stands and now has a whopping sixteen. This is an all women owned and run organization that not only serves great coffee and hospitality to their customers but also gives back the their community every chance they get.
Jasmine is a wonderful business woman who, in the beginning, learned a lot of hard lessons and has since developed an inspirational skill for leadership, management, and the know how to run a multi-site coffee business.
We will learn about:
- Jasmine's story and the evolution of Diedrich Espresso
- Leading by empowering others
- Overcoming your past leadership mistakes
- Dealing with criticism for how you got your starting capital
- Elements of a successful drive through
- Curating the culture across multiple locations
- Ideal drive-thru menu
- Achieving hospitality in a drive-thru
- What are the financial standards for determining staffing levels?
- Choosing locations
ENJOY!
Links: