The Colin and Samir Show How Instagram Became the Center of the Universe
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Nov 19, 2025 In 2025, Instagram has become the go-to app, with users opening it first and relying heavily on DMs for sharing. The hosts highlight its role in transitioning content from short-form to long-form, reshaping media consumption. They analyze creator compensation and the efficiency of branded partnerships on Instagram. Insights into the platform's cultural dominance showcase its influence on celebrity engagement. Predictions suggest that breakout creators will originate from Instagram, making it a vital starting point before branching to platforms like YouTube.
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Instagram Owns The Phone Screen
- Instagram has become the default phone screen and starting point for cultural shows and short-form series.
- Short-form Instagram-first shows are now being converted into long-form on other platforms, flipping the old flow.
DMs Power Cultural Spread
- Instagram DMs are the platform's secret distribution engine that fuels cultural spread.
- Sends (shares) per reach predict which content will explode because people explicitly vouch for it.
Subway Takes As An Instagram Case Study
- Kareem's Subway Takes films dozens of episodes in hours, making daily posting scalable.
- Colin's episode hit 1.8 million Instagram views in 24 hours, far outpacing YouTube and TikTok for the same clip.