Nonprofits should invest in technology. It can automate fundraising efforts and get in touch with more donors. It can also keep in touch with stakeholders through newsletters, mail, email, etc., and improve data management by keeping track of donor information and figuring out how well a program is working and how successful a charity is.

Frontier is a nonprofit marketing company with a unique fundraising culture and a focus on systems to help nonprofits get results.

In the previous decade, Frontier has partnered with Canadian charities to raise over $10 million annually. Frontier develops material, creates designs, segments, and delivers direct mail and internet campaigns. What makes Frontier unique is they analyze the companies' values, beliefs, and missions adapt their strategies and campaigns accordingly.

Joining me on the podcast is Frontier’s Champion of Growth, Benjamin Johnson. In this episode, he shares how to get nonprofits started with technology and the kind of tech stack nonprofits should adopt to drive fundraising efforts, improve communication, and data management.

Topics we cover:

The thinking behind Frontier Marketing
The core competencies of a nonprofit
The solutions that Frontier provides
Digital mail vs direct mail
Frontier’s customer profile
The Ben Diagram: marketing, measurement, and management
The technology Frontier uses for digital agency, print agency, newsletters, and direct mail.
The pros and challenging of huddles
What Loom offers that Slack doesn’t
The technology nonprofits use to make life easier
How to do messaging for growth
How to adapt to your client’s needs
Raising the bar of standards of tech in nonprofits
Ben’s podcast and the value of podcasts
The future of Frontier and Ben’s next title
Honoring your culture

To learn more and connect with Benjamin Johnson:

Ben’s Linkedin: linkedin.com/in/mrbenjohnson

Frontier Website: frontier.io

Support the show

Technology for Better Marketing, Fundraising, and Communication with Benjamin Johnson