E115 Part 1 - THE BASICS OF ICP: Getting to Know Your Buyer with Mark Stephenson

One of the most fundamental factors in being successful with your sales process is knowing your customer, buyer, or prospect, whatever you call them. In this new episode of Tech Sales Insights, Randy welcomes Evisort leader Mark Stephenson, and they will be diving into the world of ICP. 

Mark starts off by giving his takeaway for the younger generation right off the bat.  He then proceeds with defining what an ICP is and what factors you should consider when identifying and analyzing them. Find out more in this latest episode of Tech Sales Insights.

INSIGHTS OF THE DAY

MARK: TAKEAWAY FOR THE NEW SELLERS

“The harder you work, the luckier you get. The cold calling is foundational.”
 

JOE: ADVICE FOR LAID-OFF PEOPLE

“Company size is usually the only thing people are focused on around ICP, you got to look at these other factors, and the reason you focus on ICP is to be more efficient and effective in your marketing campaigns and get higher conversion rates. How spot on is that?”

Find out more about Mark Stephenson in the links below:

• LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/
• Evisort: https://www.evisort.com/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Trender.ai: https://www.trender.ai/