Digital Innovations in Oil and Gas with Geoffrey Cann Empirical Gas
Natural gas producers have long struggled to differentiate their product in a market that treats gas as a commodity. When it comes to carbon intensity (CI), the industry is reliant on emission factors and self-reported data, and lacks a credible, data-driven approach to proving their gas carries a lower CI.
With new regulations like the Inflation Reduction Act’s Waste Emission Charge and Europe’s carbon border tax, the opportunity to produce verifiable low-emission gas has grown dramatically. Enter “empirical gas”—natural gas measured in real time with actual data instead of estimates.
In this episode, I catch up with my buddy Mark Smith, CEO of Clean Connect, about how his company integrates AI, camera-based monitoring, and process simulation software to create real-time, third-party verifiable emissions data. This transformation not only reduces tax burdens but unlocks access to premium markets willing to pay for low-carbon gas. The implications are massive for producers, traders, and tech firms alike.
👤 About the GuestMark Smith is the CEO of Clean Connect, a technology company based in Colorado. Clean Connect offers AI-powered camera systems, control room software, and blockchain-based trading platforms that enable real-time emissions monitoring, measurement, reporting, and verification. Their technology underpins the emerging market of empirical gas, empowering producers to offer provably low-emission natural gas certified by international standards like ISO 14067 and ISCC+.
Connect with Mark Smith:
Additional Tools & Resources🎙 Go backstage: My Podcast Studio
🎓 Take the course: Digital Strategy for Oil and Gas
Connect with Me📝 Substack
✖️ X (Twitter)
Contact for Lectures and KeynotesI speak regularly on these and other topics. Book a brief call about your event.
DisclaimerThe views expressed in this podcast are my own and do not constitute professional advice.