The Dept. w/ Omar El-Takrori Build A Strong Brand Your Way ft Caleb Ralston | The Dept. Ep. 028
43 snips
Apr 17, 2024 
Experienced pro Caleb Ralston shares insights on building personal brands, including tips from working with Gary Vee and Alex & Leila Hormozi. Topics covered: Evolving brand focus, personal branding strategies, content creation evolution, and emphasizing quality content for long-term success.
AI Snips
Chapters
Transcript
Episode notes
Brand Defined as Association
- A brand is the association between two things where one is known by the audience. - This definition shifts brand from an abstract idea to a practical concept you can actively use.
Choose Comfortable Content Medium
- If you dislike being on video, start by doing a podcast or just recording audio. - It's vital to choose a medium you'll enjoy long term to maintain consistency.
Start Brand with End Goal
- Start your brand journey by clarifying your end goal and what you need to be known for. - Then decide the actions and skills required today to become known for that, ensuring intentional growth.