The Data Stack Show

255: When Dashboards Lie: Unpacking the Myths of Self-Service Analytics with the Cynical Data Guy

Jul 30, 2025
In this engaging discussion, Matt, known as The Cynical Data Guy, highlights the quirks and challenges of data analytics. He critiques unrealistic data requests and delves into the limitations of self-service BI tools. The conversation emphasizes the need for context in data storytelling and the evolving role of data analysts as guides rather than mere tool users. They also explore the emerging trend of 'BI as code' for more adaptable analytics solutions, showcasing the vital gap between technical abilities and business requirements.
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ANECDOTE

The KPI Recalculation Request

  • Many data analysts hear requests to "recalculate the KPI" simply because managers dislike negative numbers.
  • This reveals a common reluctance to face unfavorable metrics and a misunderstanding of data integrity.
ANECDOTE

Dashboard Blamed for No Activity

  • Matt describes a dashboard that flagged no activity because staff simply hadn't performed their tasks.
  • Many blame data errors first, but often the real issue is operational performance, not faulty dashboards.
ADVICE

Storytelling with Data Matters

  • Analysts should help frame the story behind the data, aligning analysis with business goals.
  • They must clarify nuances like reporting delays or holiday effects to explain performance changes.
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