

BITCOIN ADOPTION, SELF-CUSTODY, ECASH & FIGHTING STATE CONTROL | Evan Kaloudis of Zeus
Jun 24, 2025
Evan Kaloudis, founder of Zeus, dives into the importance of Bitcoin as a medium of exchange rather than just a store of value. He shares his vision for building circular economies that promote Bitcoin commerce everywhere. The discussion covers the evolving user experience in self-custody wallets, the challenges of educating newcomers, and resisting state overreach in the crypto space. Kaloudis also highlights the role of innovative developments at Zeus in boosting merchant adoption and enhancing financial independence.
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Bitcoin Needs Broad Adoption
- Bitcoin's success depends on broad commerce use, not just store of value or ETFs.\n- Collective action strengthens Bitcoin and makes it harder for state suppression.
Bitcoin Adoption is a Journey
- People’s Bitcoin journeys vary and evolve from simple use to full self-custody over time.\n- Meeting users where they are fosters adoption better than demanding ideal self-sovereignty upfront.
Bitcoin Adoption's Unique Challenges
- Bitcoin adoption parallels early internet tools but is slowed due to higher risk in money.\n- Scams and hype cycles create added friction unlike prior tech adoption curves.