Pipeline Visionaries Dreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce
“The content we're putting out is not transactional. It's not behind a gate. It's essentially there to help people be better at their jobs as salespeople or marketers or commerce individuals or admins or devs. It's really to help people be better. And we think organically that will help grow the business.” — Colin Fleming
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Episode Timestamps:
*(2:15) - Colin’s first job at Salesforce
*(2:40) - Life as driver for Red Bull racing
*(4:11) - The origins of Salesforce+
*(9:07) - Why marketers have underinvested in content
*(12:50) - Community building and long term investments
*(15:10) - Planning the rollout of Salesforce+
*(17:06) - How to think about educational + entertaining content
*(23:34) - The scale of Dreamforce and Salesforce+
*(29:20) - How Salesforce+ will organize its content
*(32:00) - How Salesforce+ thinks about advertising + partner relationships
*(37:00) - What surprised Colin about the Salesforce+ process
*(41:07) - What Colin would do differently about the Salesforce+ rollout
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