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Christophe Tauziet - Plaid’s culture of craft, tips for CRIT, and lessons from early Facebook

29 snips
Mar 7, 2025
Christophe Tauziet, Head of Design at Plaid, dives into building a craft-oriented culture within design teams. He shares essential strategies for fostering collaboration and effective feedback loops. Learn how structured reviews and polish sessions can elevate design quality. Christophe emphasizes the importance of understanding user challenges and the iterative nature of design. He also discusses his evolving criteria for selecting design candidates, highlighting curiosity and emotional investment as key traits.
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ADVICE

Elevate Craft

  • Understand the problem deeply by connecting with users and feeling their frustration.
  • Explore many iterations broadly, avoiding getting anchored to the first idea.
ADVICE

True Iteration

  • Start design iterations with blank slates to avoid anchoring bias and explore broader solutions.
  • Embrace collaboration and design jams to gain diverse perspectives and improve design outcomes.
ADVICE

Open Collaboration

  • Work openly and share work in progress, including your thought process, using tools like Loom videos.
  • This transparency fosters collaboration and builds shared pride in the final product.
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