The Vergecast "After Steve" author Tripp Mickle / Fortnite’s back on iOS / Sonos’s voice assistant
May 6, 2022
Tripp Mickle, a New York Times reporter and author of "After Steve," provides a fascinating look into Apple's leadership dynamics post-Steve Jobs. He reveals the tensions between Tim Cook and Jony Ive while discussing how Apple shifted from innovative design to operational efficiency. They also dive into Apple's geopolitical challenges, including its ties with China. Additionally, enjoy insights on Starlink's new portability feature, Fortnite's return to mobile via Xbox Cloud Gaming, and Sonos's upcoming voice assistant and soundbar.
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Tim Cook's Early Explorations
- Tim Cook explored various new product categories after Steve Jobs' death, including TV and cars.
- This exploration reflects Cook's search for Apple's next big thing after the iPhone.
Multiple Interpretations of "After Steve"
- Tripp Mickle's book "After Steve" can be interpreted in multiple ways, all of which might spark controversy.
- This multifaceted perspective is a testament to the book's thorough reporting.
Power Struggle and Product Issues
- While Steve Jobs empowered Jony Ive in design, some products like the butterfly keyboard and thinner iPhones had issues.
- Tim Cook, needing a new product category, focused on the Apple Watch and services.
