Female Startup Club How to finance a brand without giving away equity & overcoming adversity, with Vivian Weyll, Founder of Joie de Viv
After losing her first business through a relationship breakdown, Vivian got straight back in the game working on her second and most cherished jewellery brand Joie de Viv. After learning about the jewellery industry and the dark side of gold and diamonds, she set her intentions to create a brand full of transparency, being completely ethical and sustainable.
Viv invested 1 million dollars of her own money and started creating her new venture, but what she didn’t expect was to launch and be met with zero sales. She shares the real heartache of going through major ups and downs in business and how she came out the other side.
We also talk about a company that’s been critical in her success, Wayflyer. They offer revenue based growth financing for commerce brands of up to 500,000 to support inventory purchases and scaling through performance marketing without taking any equity. It’s a great solution for brands who are doing well and need cash injections on an ongoing basis.
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