Richard Perez from Apax Partners has spent 30 years optimising commercial engines for many portfolio companies within Apax. In this episode, he breaks down exactly why 50% of sales reps may miss target this year, and it's not what you think.
You'll learn:
- Why sales leaders are spending $2+ to acquire every $1 of new revenue (and how to flip this)
- The four pillars of commercial excellence that actually move the needle
- How to spot real buying signals versus reps peddling optimism
- Why your install base is your easiest path to growth (and you're probably ignoring it)
- Richard's honest take on AI in sales what's working now and where to be cautious
This isn't theory. It's the playbook PE firms use to drive efficient growth in their portfolio companies.
Essential watching if you're building your 2026 revenue plan.
Rev-n-u Unplugged