Currents
Ep277: Using Analytics to Help Investors
Dec 19, 2024
Michelle Demers, CEO of Boundless Impact and Analytics, sheds light on vital data analytics for investors grappling with climate risks. She discusses the complexities of measuring sustainability and the rise of greenwashing, advocating for third-party verified assessments. The conversation dives into lifecycle assessments in clean tech, addressing costs and regulatory compliance. Demers also navigates the intricacies of carbon credit markets and touches on how political shifts could influence clean technology policies, focusing on potential impacts of the Inflation Reduction Act.
24:59
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Quick takeaways
- Investors are increasingly demanding comprehensive lifecycle assessments to validate environmental claims and mitigate investment risks in sustainability.
- The carbon credit market faces challenges with quality and regulation, necessitating improved standards to enhance credibility for both voluntary and regulated markets.
Deep dives
Challenges in Measuring Sustainability
Sustainability has increasingly become a marketing buzzword, leading companies to sometimes prioritize image over accurate assessments. The difficulty in measuring sustainability often stems from a reluctance to invest in comprehensive third-party lifecycle assessments (LCAs), which provide scientifically valid insights into the environmental impacts of products. These assessments can reveal uncomfortable truths about a product's carbon footprint and sustainability, which companies may prefer to control or manipulate for marketing purposes. The lack of commitment to rigorous assessment can contribute to concerns about greenwashing, where companies misrepresent their environmental practices without the backing of reliable data.
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