From the Glory Days of Topshop to Building Every Woman's Capsule Wardrobe with Sinead Keary

In our Season 5 finale, Sinead Keary reveals how her experience in personal shopping and luxury retail helped her create a digital-first brand, bringing personalization to the online space.

• Sinead Keary brings together lessons learned from both Topshop and Brown Thomas to create a digital-first brand that merges premium accessibility with luxury craftsmanship.

• Her brand stems from her years of experience in personal shopping, understanding client needs and delivering capsule collections that women can rely on season after season.

• Even with roots in traditional retail, Sinead’s focus on online sales and digital strategies allowed her to create a brand that thrives in today’s digital-first landscape.

ABOUT

Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.

NEWSLETTER & COMMUNITY REWARDS

Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/

THE TECH POWERED LUXURY TEAM

Producer & Host: Ashley McDonnell

Videography: Ben O’Neill and Morgan Prudhomme

Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska

Newsletter: Beatriz Barros

Styling: Johanna Dooley

Styling Assistants: Cian Crowe and Alison Murphy

Public Relations: Align Agency

Content Creation: Kinsman & Co