Choosing the Right Metrics for Your Growth Funnel | Ran Liu | Drop 5 Ep.04

In this episode, we chatted with Ran Liu, Founding Designer & Head of Design, Gable. She is also a returning guest on the podcast.Ran is an experienced growth designer and a growth leader. We discuss the importance of metrics in design, how designers can leverage data to influence business outcomes, and the evolution of metrics as companies grow. She shares insights on activation metrics, user segmentation, and the differences between sales-led and product-led growth models. The conversation also explores reclaiming influence in design roles, career signals for designers, and the significance of company culture. The episode concludes with a learning corner where Ran reflects on underrated metrics and the first project she ever designed.

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Where to find Ran

Liuhttps://www.linkedin.com/in/ranliudesign/

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Host:

Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun

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Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠

For inquiries about sponsoring the podcast,

email: hello@growthdesigncast.com