In My Non-Expert Opinion Demystifying the World of Podcasting PART 1: How Podcasts Can Help Business, Do Guests Get Paid, Podcast Networks Hard Truths, and How TF Call Her Daddy Inked a $60M Deal with Spotify
186: We all know podcasting blew up in the last 5-10 years.
Huge shows like "Call Her Daddy" penned a $60M deal with Spotify (yes, that's an M for million), "Dirty John" turned into a TV show, and "Serial" is still a cult-fan favorite years later - we're still invested into what happened with Adnan's case.
But what REALLY goes on behind the scenes? Why does it feel like such a mystical world sometimes? Why do some shows take off, and others don't? How do you even get guests - do you have to pay them if they're "bigger" than you?
In this episode, Chelsea shares her years of expertise in the digital media space and podcasting world to uncover some of the biggest question marks, like:
- How to land guests, even with a small audience
- How to pitch yourself as a guest, one of the biggest drivers of online visibility
- All the ways podcasters make money, from brand sponsors to bonus content
- How podcast networks really work, and the hard truths about joining one
- How TF Alex Cooper of “Call Her Daddy” landed a $60M deal with Spotify
This is just Part 1. Buckle up because it's going to blow your mind!
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