Selling A $3.5M + Business & Building Wealth Through Investing & Real Estate with Justin Williams

Buckle up for an eye-opening episode where Jaryd Krause is joined by powerhouse entrepreneur and investor Justin Williams—a man who’s navigated everything from crippling six-figure debt to building and selling a multimillion-dollar business.

Justin’s journey is far from ordinary. After dropping out of college, he and his wife, Tara, left their careers to pursue financial freedom. Their first business left them $120,000 in debt, living in a shared house with a newborn. Instead of quitting, they shifted to real estate, flipping over 100 houses a year and launching House Flipping HQ, a real estate education company that helped thousands succeed.

Justin revealed how he sold his real estate education business for over $3.5 million—covering the why, when, and how. They dive into the unconventional yet strategic deal structure when selling to an operator already in the business. Then he delved into wealth building through business and real estate. Justin explains if he’d buy an online business, how he’d finance it, and the math behind buying a $2M business, hiring an operator, and earning $300K net profit annually without running it himself.

 

Gain insights on:

✔️ When is the right time to sell your business?
✔️ The differences between investing in real estate vs. digital businesses
✔️ How to build sustainable wealth without burning out
✔️ And most powerfully—how Justin got through the lowest points of his journey.

If you're looking for real talk about business, money, mindset, and freedom, this is the episode for you. Don’t miss this raw, high-energy conversation that’s packed with strategy, real numbers, and heart. Whether you're planning your first acquisition, prepping for a sale, or just needing motivation to keep pushing, this one will hit home.

 

Episode Highlights

03:00 – The journey to selling a $3.5M+ online business and lessons learned

08:20 – Using SBA loans to buy businesses vs. buying without them – pros, cons, and examples

10:50 – Buying businesses you don’t operate: how Justin makes it work and what to look for

17:35 – How Justin handled $120K in debt and overcame early financial struggles

23:40 – Managing expectations: The reality behind case studies and quick success stories

28:20 – Balancing ambition with lifestyle: Prioritizing family, health, and business growth

38:50 – Building habits and mentality for consistent progress versus just grinding

Key Takeaways

➥ Everyone’s journey is different—don’t let case studies make you feel behind.

➥ Selling his $3.5M business was a strategic move to gain freedom and shift into a new season of life.

➥ A clean, simple business model and solid financials were critical in structuring a successful sale.

➥ SBA loans can be powerful tools for acquiring businesses, but creative financing is often just as effective.

➥ You don’t always have to operate the businesses you buy—systems, leadership, and delegation are key.

➥ Real estate offers stability while business offers higher returns—knowing when to lean into each is crucial.

➥ Long-term vision and emotional resilience helped Justin overcome $120K in debt and build real wealth.

 

About Justin Williams

Justin Williams dropped out of college with a bold vision, convincing his wife, Tara, to leave her teaching job so they could start their first business. But their million-dollar dream quickly turned into a $120,000 debt nightmare.

Determined to turn things around, they hustled out of debt and pivoted to real estate, eventually flipping 100 houses a year. Their success led them to launch House Flipping HQ, helping others build thriving real estate businesses. After selling the company, they took time off to focus on investments and new ventures.Now, as the founders of Millionaire University, their mission is simple: help people "graduate rich, NOT broke." With over 600,000 monthly podcast downloads, MU is transforming how entrepreneurs learn, grow businesses, and create wealth.

 

 

Connect with Justin Williams

➥ https://www.millionaireuniversity.com/ 

 

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

 
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

 

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