Becker’s Healthcare Podcast Raymond Hino, Chief Executive Officer, Southern Coos Hospital
Jul 11, 2025
Raymond Hino, CEO of Southern Coos Hospital in Bandon, Oregon, shares his insights on transforming rural healthcare. He discusses the game-changing implementation of the Epic EHR system, which has notably improved operations and team morale. Hino delves into the challenges of Medicaid instability and highlights innovative strategies, like introducing an outpatient retail pharmacy, to diversify services. He also emphasizes the importance of strong leadership and a supportive culture in retaining talent in the rural healthcare landscape.
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EPIC EHR Transformation Success
- Southern Coos Hospital implemented the EPIC electronic health record system with help from Providence.
- This modern EHR improved revenue capture, cash flow, and staff satisfaction significantly.
Medicaid Instability Spurs Diversification
- Medicaid reimbursement instability poses a major challenge for rural hospitals.
- Diversifying services, like opening an outpatient pharmacy, helps manage financial risks.
Be Present as a Leader
- Leaders should stay consistently present and visible on the front lines.
- Regular interaction with staff builds trust and increases organizational engagement.