Positioning client experience at the heart of innovation strategy

A Future of Finance interview with Rob Krugman, Chief Digital Officer at Broadridge Interview.

Rob Krugman, Chief Digital Officer at Broadridge, speaks to Bob Currie about how financial services organisations are thinking about their futures and how Broadridge applies a customer-led Agile development approach to drive its innovation strategy.

Recognising that not every development idea will result in a live implementation, Krugman explores what makes the difference between success and failure and how it has applied this thinking to business use-cases, including the development of its ClearFi data insights platform and its distributed ledger repo solution.

In managing its innovation lab, 605 Studios, Krugman explains how Broadridge supports a mix of ‘disruptive’ and ‘synergistic’ project initiatives, explaining why disruptive projects typically grow most effectively within the innovation hub, while synergistic projects may be better nurtured within existing business units and product teams.

In doing so, Broadridge adopts a UniFI approach that attempts to break down the barriers between digital and traditional silos, with blockchain, tokenisation and AI technologies playing a central role in defining their mutual evolution.

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