Craig Fuller and his early-stage firm FreightWaves are living proof that media as a business is not dead. In fact, he's created a powerful new media company and with it a SaaS-like data subscription business to monetize the information coming out of the shipping industry.

Moving physical goods is an enormous business that most Americans haven't thought much about until recent headlines about logistics issues breaking supply chains. But Craig's company has been helping shippers and investors to take advantage of its unique aggregation of data to increase timeliness and reduce costs, and also to trade effectively on the data.

Craig likens his strategy to that of Bloomberg, LP, but in reverse. His media company is driving the revenues that fuel is data business.

Like me, you might be skeptical that anyone else can follow in Michael Bloomberg's footsteps... that he was singular phenomenon. But after listening to this episode, I think you'll want to dig deeper into this company, founder and business model.

We've long promoted the idea that owned media is important to help SaaS firms control the narrative and bring their stories to prospects and customers. FreightWaves does this as well as anything we've seen...since Bloomberg itself.

Let me know what you think!

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