Paul Stafford is Head of Retail Media at the UK’s top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug’s Retail Media proposition from scratch. He joins us to share the story of that journey.

Tune in to hear about:

Paul’s career background
Superdrug’s Retail Media journey and where they are right now
Main challenges when building an RMN from scratch
Understanding Retail Media as a top of the funnel marketing activation channel
Building a solid proposition across online and instore
Data Management

More

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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