Brian Dean on Google’s Ranking Factors, SGE, and Marketing Strategy for 2024

Join Nate Matherson as he sits down with Brian Dean for the twenty-eighth episode of the Optimize podcast. Brian Dean is a renowned expert in digital marketing and SEO, best known as the founder of Backlinko, a leading platform for SEO training and resources. He is also the co-founder of Exploding Topics, a tool that identifies rapidly growing topics before they become mainstream. Dean's work provides in-depth, actionable insights in SEO and content marketing. Brian and Nate explore various topics in this episode, from ranking factors and ‘broetry’ to trend spotting and branded newsletters. The pair discuss the pivotal role user experience plays in impacting website metrics and business conversions, the current cost of writers, and the importance of human-generated content in an AI content world. As a bonus for our listeners, Brian reflects on his journey with Backlinko and Exploding Topics. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:

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Important Links:
Exploding Topics