Should we love billboards or hate them?
In this episode, advertising chads Adam Singer and Chris Gadek (founders of AdQuick) expound on the meaning of Out-of-Home (OOH) advertising and tackle the notoriously impossible task of measuring billboard impact.
We talk billboard history, including the one that launched the Sunset Strip:
We also chat about the death of creativity in the marketing longhouse, the end of ZIRP marketing, and why data reliance produces over-milked nostalgia cows.
Check our my appearance on the AdQuick podcast here:
Also watch this episode on YouTube:
The Carousel is a reader-supported publication.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thecarousel.substack.com/subscribe
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
