Should we love billboards or hate them?

In this episode, advertising chads Adam Singer and Chris Gadek (founders of AdQuick) expound on the meaning of Out-of-Home (OOH) advertising and tackle the notoriously impossible task of measuring billboard impact.

We talk billboard history, including the one that launched the Sunset Strip:

We also chat about the death of creativity in the marketing longhouse, the end of ZIRP marketing, and why data reliance produces over-milked nostalgia cows.

Check our my appearance on the AdQuick podcast here:

Also watch this episode on YouTube:

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