Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.

Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.

The answer, as always, is it depends.

For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone through the economic downturn of 9/11 and the 2008/9 recession, we can say our model is recession-proof.

The simple reason is that our avatar client, who holds about 70% of our country's disposable income, is not as affected by the recession as other segments of the population.

Our target clients have a great willingness and financial wherewithal to commit to their fitness, regardless of the economy. Fitness is an integral part of their lives.

This is not the case for other fitness concepts, which might fold during difficult times.

In this episode, Rick and Kimberley Daly offer some wisdom to those considering investing in fitness franchise businesses in 2023.

Key Takeaways

- Investing in fitness during a recession (00:26)

- The psychology of premium fitness concepts (03:14)

- You can't control the economy (06:25)

- What makes the alloy personal training fitness model different (09:19)

- How Alloy beats the competition (13:02)

Additional Resources:

- Kimberley Daly's LinkedIn and Youtube Channel

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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