Starter Story We turned one video into a $30K/month app | Starter Story
Jan 9, 2026
Discover how a single viral video propelled an app to generate $30K a month. Alejandro and Mario share their innovative approach to validating their idea before coding and reveal the features of Pushscall, designed to replace doomscrolling. They discuss the creation of a compelling demo video that caught audiences' attention and drove demand. Plus, they outline a practical six-step content-first strategy for launching consumer apps. Learn valuable lessons on distribution and building with intent from their journey.
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Fake Demo Turned Viral Validation
- Alejandro and Mario created a fake demo video for Pushscall before building the app and it went viral.
- The viral response convinced them to build an MVP and launch the real product.
Swap Doomscrolling For Movement
- Pushscall hijacks social media dopamine by forcing exercise before screen time, turning doomscrolling into fitness.
- That dual benefit (stop doomscrolling + get fit) created strong organic resonance.
Validate Ideas With A Single Viral Hook
- Post a clear, novel, visually strong video hook that even a child can understand to validate an app idea.
- Use the viral response and comments as direct demand signals before building the product.