Most Innovative Companies Cleantech is rebranding as national security in the Trump era
Apr 17, 2025
Patrick Sisson, a freelance reporter for Fast Company specializing in clean tech, joins Molly DeWolf Swenson, cofounder of Mosey, to discuss the rebranding of climate technology as essential for national security amid political shifts. They explore how cleantech companies are adapting to funding cuts and changing narratives, emphasizing the intersection of sustainability, job creation, and governmental policies. The conversation also touches on the evolution of social media and the importance of fostering in-person connections through innovative platforms.
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Clean Tech's National Security Messaging
- Clean tech companies now highlight national security and American jobs in their messaging.
- This aligns with language favored during the Trump administration but reflects existing clean tech strengths.
Clean Tech and AI Energy Demand
- Generative AI's rising energy demand pressures clean tech to pitch itself as part of the solution.
- Geothermal offers 24-hour reliable power, attracting interest for powering data centers.
Pursue Government Contracts Strategically
- Clean tech companies should aggressively pursue government contracts amid funding shifts.
- Navigating policy changes and tariffs requires strategic adaptation for survival.
