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CNBC's "Fast Money"
Apple’s Big Glowtime Event… And Brian Niccol Takes The Wheel At Starbucks 9/9/24
Sep 9, 2024
Brian Niccol, the former CEO of Chipotle, steps into his new role as Starbucks chief, bringing fresh perspectives on revitalizing the brand amid declining sales. The discussion delves into potential changes at Starbucks and the brand’s challenges in the U.S. and China. Meanwhile, Apple's latest event unveils the iPhone 16 with advanced AI features, igniting excitement about its impact on the tech landscape. Insights into market dynamics and competitive strategies in AI pricing among tech giants further enrich the conversation.
43:43
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- Apple introduces the iPhone 16 with new AI features, signaling its competitive stance in the evolving tech landscape.
- Brian Niccol's leadership at Starbucks begins amidst challenges in sales performance and competition, emphasizing the need for strategic changes.
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